Supporting OPC’s Transition into Energy Markets
Brand repositioning | Energy transition positioning | Market visibility strategy12 energy transition projects secured globally | LinkedIn engagement increased by over 200% | Expanded services including CCS and surface engineering
The Situation
Marketing4Talent supported OPC with strategic brand repositioning and market visibility strategy, helping evolve the business from a subsurface oil and gas consultancy into a broader energy transition partner.
OPC had built a strong reputation as a subsurface consultancy supporting oil and gas projects around the world. Alongside its technical consulting work, the business also provided specialist talent and contract recruitment services within the sector.
As the energy industry began shifting towards integrated energy systems and low-carbon solutions, the business recognised the need to evolve how it was positioned in the market.
The Challenge
The challenge was not simply about updating the brand.
It was about reshaping how the business was understood within a changing energy landscape.
Opportunities in traditional oil and gas markets were becoming more limited, while new demand was emerging around energy transition technologies and integrated energy systems. At the same time, OPC’s consultancy expertise and talent services were often viewed as separate offers rather than part of a broader integrated capability.
To support future growth, the organisation needed to broaden its positioning, strengthen visibility within emerging energy markets and demonstrate that its technical expertise remained highly relevant as the sector evolved.
“Working with Mike and the team helped us reshape how the market understands our business. The shift has opened new opportunities and strengthened our position within the energy transition space.”
— Ryan Moore, Chief Commercial Officer, OPC
The work focused on strategic repositioning supported by consistent market activation
We helped redefine OPC as an integrated energy consultancy, evolving the narrative of the business so it reflected both its technical heritage and its growing role in energy transition projects.
Messaging across the brand was aligned around this broader proposition, while the visual identity was refined to signal the shift towards a more future-focused energy landscape.
Alongside this, we supported the business with a consistent content and LinkedIn strategy designed to demonstrate expertise, showcase projects and increase visibility across relevant industry audiences.
Market Visibility & Brand Evolution
As part of the repositioning, the brand identity was evolved to reflect the broader energy transition narrative. The colour palette shifted from the previous cyan and black towards a blue-green spectrum associated with integrated and low-carbon energy systems.
Energy transition imagery and project content were introduced across communications, helping reinforce the shift in market positioning.
A series of renewable and transition-focused project case studies were published, while a “Meet the Team” LinkedIn content series highlighted the depth of expertise within the organisation.
Alongside this, a structured LinkedIn content programme created consistent visibility and engagement with industry audiences.
The Result
The repositioning helped expand the organisation’s presence within emerging energy markets.
OPC secured twelve new energy transition projects globally, including work within areas such as carbon capture and storage and surface engineering.
LinkedIn impressions and engagement increased by more than 200%, strengthening visibility among industry stakeholders and potential clients.
The broader positioning also supported the development of new service areas and helped align the organisation with the future direction of the energy sector.
This work formed part of a broader approach to brand positioning and market visibility, helping ensure the organisation’s expertise was clearly understood as the energy sector evolved.
What this case demonstrates
Growth is not only driven by capability. It is driven by how that capability is positioned and demonstrated in the market.
When expertise is framed in the context of where an industry is heading, organisations can broaden opportunities, strengthen credibility and align more clearly with future demand.
Exploring a similar challenge?
If you’re thinking about how marketing can better support positioning, visibility or growth, we’d be happy to talk.
Project Summary
Client: OPC
Industry: Energy Consultants
Focus: Brand repositioning, marketing and energy transition market positioning
Key elements delivered
• Location-led careers website structure for all UK airports including Heathrow, Gatwick and Manchester
• SEO landing pages targeting airport retail job searches
• Video-led content showcasing the airport retail environment
• Simplified candidate journey and application process
• CRM integration to support high-volume hiring