Talent Businesses,
Built to Grow
Marketing that helps recruitment businesses grow and employers attract the right talent.
Marketing for the world of talent.
Attracting the right people isn’t the same as selling a product or service.
Talent markets behave differently. Candidates think differently. Hiring decisions carry more risk.
Which is why most organisations in this space need more than a general marketing approach.
We’ve worked inside recruitment businesses and employer talent teams. We understand how it actually works.
And we help organisations compete more effectively for the people who drive their growth.
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LOGO
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LOGO
What best describes you?
I’m growing a Recruitment Business.
Marketing that helps recruitment businesses build pipeline, win clients and attract stronger candidates.
From positioning and campaigns through to content, candidate attraction and the systems that support it.
Support for organisations looking to attract the people they need to grow.
From employer brand and careers websites through to campaigns, content and the systems behind hiring.
I’m part of a Talent Team
Where We Focus
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Positioning & Employer Brand
STAND OUT CLEARLY
Whether you're attracting clients, candidates, or future employees, clarity of positioning makes the difference. We help organisations define and communicate what makes them worth choosing.
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Recruitment Marketing Strategy
BUILD THE RIGHT PLAN
Many organisations are active in recruitment marketing but lack a clear structure behind it. We help design strategies that connect positioning, channels and campaigns so activity builds momentum.
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Recruitment Marketing Campaigns
BUILD CONSISTENT VISIBILITY
From content and LinkedIn activity through to targeted attraction campaigns, we help organisations show up consistently where the right people are paying attention.
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Content & Insight
SHOW YOUR EXPERTISE
Content helps organisations build trust long before a candidate or client conversation happens. We help recruitment businesses and employers develop content that strengthens visibility and credibility.
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Social & LinkedIn Strategy
BE SEEN IN THE MARKET
For many organisations, LinkedIn plays a central role in attracting candidates and building reputation. We help teams develop a more consistent and effective presence.
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Careers Websites
TURN INTEREST INTO ACTION
Your careers website is often the first place candidates go to understand what joining your organisation might look like. We help design experiences that convert interest into applications.
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Candidate Journeys
REMOVE FRICTION
Small points of friction in the hiring journey can cost organisations great candidates. We help map and improve the experience from first touchpoint through to application.
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Talent Communities
BUILD LONG-TERM PIPELINES
Not every great candidate is ready to move today. We help organisations create ways to stay connected with talent so hiring becomes easier over time.
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Recruitment Technology
SUPPORT THE PROCESS
The systems behind hiring matter just as much as the marketing. We help organisations review and design recruitment technology and workflows that support better outcomes.
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Hiring Infrastructure
CREATE STRONG FOUNDATIONS
Sustainable hiring comes from clear processes and structure behind the scenes. We help organisations design the frameworks that support growth.
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Campaign Analytics & Optimisation
LEARN AND IMPROVE
Recruitment marketing works best when performance is visible. We help organisations understand what’s working, refine campaigns and improve results over time.
Building a predictable marketing pipeline to support global growth.
• 15,000 website visits per month
• 12 qualified client leads per month
• Multi-language websites supporting global expansion
• Marketing integrated with Microsoft Dynamics CRM
The challenge
Shirley Parsons had strong expertise and an established reputation as a specialist recruitment and consulting business.
But as the organisation expanded internationally across the USA, Canada, Europe and Asia, marketing activity had grown across multiple channels without a clear, structured approach to pipeline and positioning.
The next phase of growth required marketing to become more consistent, more connected to commercial priorities, and better integrated with sales and business development.
Our approach
Since 2020, we’ve worked as a retained marketing partner, embedding alongside the leadership team and delivering across the full marketing mix.
Our work has included strengthening website and digital performance, developing consistent content and social activity, supporting events and sponsorships, and aligning marketing activity closely with commercial priorities.
We’ve also supported international expansion through multi-language websites and integrated marketing activity with CRM systems including Microsoft Dynamics to better connect marketing with sales.
The work is delivered by a small embedded team providing the equivalent of 1.7 full-time marketing resource, moving between strategy and delivery while staying close to performance and priorities.
The impact
Today marketing delivers consistent visibility and a predictable pipeline of qualified leads, while supporting the continued expansion of Shirley Parsons’ consulting services across Europe and Asia.
The challenge
World Duty Free was hiring at scale across major UK airports, including Heathrow, Gatwick and Manchester.
Their existing careers experience didn’t guide candidates clearly enough or reflect the pace and reality of working in airport retail. There was an opportunity to improve how roles were presented and attract candidates who better understood the environment before applying.
Our approach
We redesigned the careers experience, starting with a new website built to reflect the scale and pace of working across major UK airports.
Location-led, SEO-driven pages were developed for airports such as Heathrow, Gatwick and Manchester, making it easier for candidates to find relevant roles and understand the environment.
Video became central to the experience, giving candidates a realistic view of the roles and day-to-day work. We also introduced clearer navigation around departments, benefits and the recruitment process, alongside a simplified application journey integrated with their CRM.
The impact
The result is a careers experience designed for scale, helping candidates understand the roles and environment before applying while supporting faster, more effective hiring.
A careers experience designed for high-volume hiring across major UK airports.
• 10,000 careers site visits per month
• 5,000 applications generated
• Top 5 Google rankings for major UK airport job searches
• Improved candidate understanding before applying
